39: TV Review

I don’t watch TV.  My humans do, though, so I observe quite a bit and overhear quite a bit more. 

Much of the progamming is moronic.  Who is it aimed at?   It insults the intelligence of dogs - and humans are supposed to be much cleverer than us.  Yet, they watch programmes that are daft, depressing or dreadful - and occasionally all three.

Too much of it seems to be created in front of an audience that laughs uproariously, whoops and hollers every few minutes or makes audible sighs and groans at inappropriate times.

And what about the adverts between programmes?  As an example, take adverts for cars.  What do they tell you about the car?  

Do they tell you how many dogs you can fit in the boot (trunk for my American readers)?  No, they do not.

Do they tell you how fast or how far the car will go?  No, they do not.

Do they tell you how good the radio is?  No, they do not.

Do they tell you how comfortable the car is?  No, they do not.

Without adding any more questions, I assume you get the point.

So, what do they tell you.

Absolutely nothing!

They try to sell you a ‘lifestyle concept’.   Either they are aiming at people who have the lifestyle portrayed (and who presumably regularly perform synchronised driving on disused airfields) or they are suggesting that anyone could have this lifestyle if they just buy this car (so presumably this is aimed at those who want to regularly perform synchronised driving on disused airfields).
I could perform a similar analysis on just about any series of TV adverts.

Yet, 42% of viewers think the adverts are better than the programmes.